Digital Marketing Executive

Job Description:

1. Plan and maximize organic traffic to all our website through social communities and media network.
2. Plan, implement and manage digital advertising campaigns.
3. Plan, implement and manage SEO optimization for our websites, videos and articles.
4. Define and establish a framework for the measurement of digital and social media channel performance, including KPIs, benchmarks, and ROIs.
5. Work with marketing team to create, update and maintain the pages on our websites.
6. Measure, analyze and report performance of all digital marketing campaigns and assess against targets and optimization.
7. Handle and manage strategic planning of the content creation to boost the brand's visibility and exposure on social media and search engines.
8. Copywriting descriptions for new product launches, which will be used for marketing efforts on the company's websites.
9. Close watch on competitor's activities in terms of product offerings, operational, financial aspect and marketing activities, with the main focus on digital marketing strategies.

Requirements:

1. At least 2 years of working experience in the related field.
2. Expertise in Google SEO & SEM, Google, Facebook and Instagram Ads, as well as other advertising platform.
3. Copywriting skills
4. Past employment at F&B / Retail business would be preferred
5. Ability to work independently with minimal supervision.